| Course Name | Travel Agents And Tour Operating |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| MTOI 105 | Fall | 2 | 0 | 2 | 4 |
| Prerequisites | None | |||||
| Course Language | Turkish | |||||
| Course Type | Required | |||||
| Course Level | Short Cycle | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | ||||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | This lesson aimed that students win knowledge and skills about Travel Concept andd the History of Travel Agents, Distribution System of Tourism and Travel Agencies, Changes in Traditional Distribution Channels - Tourism, Technological Development and Innovation Effects, Activities of Travel Agents , The Importance of Travel Agencies Management and Management & Leadership Skills, Tour operators and tour wholesalers, Link between tourism and transportation, Evolution of traveler expectations, Sustainable Mobility and Its Implication for Tourism, Tour Planning and Tour Management, The service marketing approach and loyalty-based marketing, National and International Organizations, Legislation on Travel Agencies |
| Learning Outcomes | The students who succeeded in this course;
|
| Course Description | This lesson is covered all knowledge about Travel Concept andd the History of Travel Agents, Distribution System of Tourism and Travel Agencies, Changes in Traditional Distribution Channels - Tourism, Technological Development and Innovation Effects, Activities of Travel Agents , The Importance of Travel Agencies Management and Management & Leadership Skills, Tour operators and tour wholesalers, Link between tourism and transportation, Evolution of traveler expectations, Sustainable Mobility and Its Implication for Tourism, Tour Planning and Tour Management, The service marketing approach and loyalty-based marketing, National and International Organizations, Legislation on Travel Agencies. |
| Related Sustainable Development Goals | |
|
| Core Courses | X |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
| Week | Subjects | Required Materials |
| 1 | Meeting, Presentation Topic Distribution of Historical Development of Tourism in the World and Turkey | Doç Dr. Mahmut Demir, Seyahat Acentacılığı ve Tur Operatörlüğü, Detay Yayıncılık. Part 1 |
| 2 | Travel Distribution Systems | Doç Dr. Mahmut Demir, Seyahat Acentacılığı ve Tur Operatörlüğü, Detay Yayıncılık. Part 2 |
| 3 | Management of the Duties and Services of Travel Agencies | Doç Dr. Mahmut Demir, Seyahat Acentacılığı ve Tur Operatörlüğü, Detay Yayıncılık. Part 3 |
| 4 | Legal Responsibilities of Travel Agencies and Establishment Activities | Doç Dr. Mahmut Demir, Seyahat Acentacılığı ve Tur Operatörlüğü, Detay Yayıncılık. Part 4 |
| 5 | Travel Agency Organizations, Travel Agencies Reservation and Ticketing Procedures | Doç Dr. Mahmut Demir, Seyahat Acentacılığı ve Tur Operatörlüğü, Detay Yayıncılık. Part 5 |
| 6 | Tour Operator and Tour Wholesalers Classification and Product Development Process | Doç Dr. Mahmut Demir, Seyahat Acentacılığı ve Tur Operatörlüğü, Detay Yayıncılık. Part 6 |
| 7 | Midterm Exam | |
| 8 | Package Tour Design and Management | Doç Dr. Mahmut Demir, Seyahat Acentacılığı ve Tur Operatörlüğü, Detay Yayıncılık. Part 7 |
| 9 | Package Tour Design and Management | Doç Dr. Mahmut Demir, Seyahat Acentacılığı ve Tur Operatörlüğü, Detay Yayıncılık. Part 7 |
| 10 | Human Resources Management in Travel Agencies | Doç Dr. Mahmut Demir, Seyahat Acentacılığı ve Tur Operatörlüğü, Detay Yayıncılık. Part 8 |
| 11 | Revenue Management in Travel Agencies | Doç Dr. Mahmut Demir, Seyahat Acentacılığı ve Tur Operatörlüğü, Detay Yayıncılık. Part 9 |
| 12 | Event Management in Travel Agencies | Doç Dr. Mahmut Demir, Seyahat Acentacılığı ve Tur Operatörlüğü, Detay Yayıncılık. Part 10 |
| 13 | Travel Agencies and Tourism Business Relations | Doç Dr. Mahmut Demir, Seyahat Acentacılığı ve Tur Operatörlüğü, Detay Yayıncılık. Part 11 |
| 14 | Innovation Management in Travel Agencies | Doç Dr. Mahmut Demir, Seyahat Acentacılığı ve Tur Operatörlüğü, Detay Yayıncılık. Part 12 |
| 15 | General Evaluation | Doç Dr. Mahmut Demir, Seyahat Acentacılığı ve Tur Operatörlüğü, Detay Yayıncılık. Part 1-12 |
| 16 | Final Exam |
| Course Notes/Textbooks | Prof. Dr. Orhan İçöz “Seyahat Acentaları ve Tur Operatörlüğü Yönetimi” Turhan Kitabevi, Ankara 2006 Metehan Peköz ve Şükrü Yarcan “Seyahat İşletmeleri” Boğaziçi Üniversitesi Yayın Evi, İstanbul 1997 |
| Suggested Readings/Materials | http://www.pondiuni.edu.in/sites/default/files/travel-agency-op-mgt-260214.pdf (İngilizce Terimler ve İngilizce Terminoloji Açısından Kaynak Olarak Kullanılacak On-line Dokümandır) |
| Semester Activities | Number | Weigthing |
| Participation | 16 | 10 |
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | 1 | 10 |
| Presentation / Jury | 1 | 10 |
| Project | ||
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | 1 | 30 |
| Final Exam | 1 | 40 |
| Total |
| Weighting of Semester Activities on the Final Grade | 19 | 60 |
| Weighting of End-of-Semester Activities on the Final Grade | 1 | 40 |
| Total |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 2 | 32 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
| Study Hours Out of Class | 16 | 2 | 32 |
| Field Work | |||
| Quizzes / Studio Critiques | |||
| Portfolio | |||
| Homework / Assignments | 1 | 7 | |
| Presentation / Jury | 1 | 7 | |
| Project | |||
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | 1 | 10 | |
| Final Exams | 1 | 12 | |
| Total | 100 |
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
| 1 | To have knowledge about the theories, concepts, methods and tools that constitute the basis of tourism and hotel management | X | ||||
| 2 | To be able to use the knowledge gained in the field of tourism in the field of application. | X | ||||
| 3 | To be able to act in accordance with social, scientific, cultural, legal and ethical values related to its field. | X | ||||
| 4 | To be able to develop sales marketing strategies of enterprises in tourism sector. | X | ||||
| 5 | To be able to interpret the relationship between the economy of the country and tourism economy. | X | ||||
| 6 | To be able to develop himself/herself socially and academically by following the developments in and out of the field. | X | ||||
| 7 | To be able to follow information about tourism and hotel management and communicate with colleagues by using two foreign language. | X | ||||
| 8 | To have knowledge and skills about kitchen services and techniques, to be able to apply catering and service procedures. | X | ||||
| 9 | To use information and communication technologies together with computer programs at the level required by the field of tourism and hotel management. | X | ||||
| 10 | To be able to provide continuous development by evaluating the acquired knowledge and skills with total quality management approach. | X | ||||
| 11 | To be able to apply the strategies by comprehending front office, housekeeping, food and beverage and human resources, accounting departments located in the hotel business. | X | ||||
| 12 | To be able to plan and organize meetings, congresses, conferences and fairs. | X | ||||
| 13 | To be able to understand the working area of travel agencies and tour operators and perform ticketing, product development and package tour design. | |||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
